- Effective – cheap. Lowcost, immediate, great way to cultivate new activist and donors
- Powerful – to spread the word – viral via friends
- Active – if you build a website, they won’t come. But they will with email.
3 ways to grow the program
- Starts with your website. People look at a page in an F format. Compelling language on why people would join your email list.
- Focus on building your email list. Collect email at every event, on every form, in every possible scenario. Ask for the email and ask for an opt-in. See groundspring.org, giftworks, low-cost email central database – instead of through outlook.
- Develop a plan. Think about how & when you’ll be communicating to your list. Try to schedule regular communication to keep them interested and engaged. Have a monthlty newsletter –events, success stories
Biggest factor is timing – be flexible, nimble, and responsive. Responding to news related to your mission. You can manufacture your own timing and events.
- Action alerts – one of the best ways to build your list and engage
- Fundraising – online giving
- Cultivation – eg personal stories
Constituent relationship managementEdit
Paul Hagen, Exponent Partners
- Need an institutional memory of interactions with your constituents. Not controlled by one person – openly accessible. Shared across the organization
- Only 7% of respondents said their systems work with each other. Over 50% use sheets of paper, excel, outlook – over four repositories of data.
- $4-10 dollars to acquire a constituent. Why do that when you have a goldmine of clients who are already supporting you?
- Databases – most deal with multiple databases that don’t talk to each other. Yell about it – tell the vendors you want your data interacting.
- Key question: How do I use technologies to impact my mission?
- Think more holistically about your contacts – not just donors and volunteers.
- Once you have the constituent segments down – think of intake, maintenance, kinds of interactions with them
- How do you measure value of existing relationships; e,g, number of articles by media connection supporters, $ donated, events attended – benchmark and grow – measure measure measure.
- Don’t overcollect data – if you don’t need the first name don’t ask for it; collect just what you’re using
- Always trade value for data – when you get data, make sure they know why, and what you’re going to use it for.
- Tell a story – instead of just hanging a shingle
- What you do is great – what’s compelling is how is it done?
- Use videos
- Tell the stories up front on your site
- Here’s what we did last week, last month – update the periodic stories about what makes you successful and attractive – if you don’t update anything else, update this
- Ask: What’s the mission of the website? who’s the audience – funders, partners, clients, volunteers. Then decide what story you want to tell, and where to put it
- How you want to act & interact with your constituency – email, signup, forums
- See netsquared.org – high tech apps for non-profits – blogs, diaries, rss feeds. With real case studies – they can take your story and put it on their site
- compumentor, techsoup
- Orgwebmasters – for non-profit webmasters – long-term collaboration *for web-building – low-bandwidth approach
- Use your peers – ask them questions, how did you do it?
- Can’t be ad hoc – need a strategy, and someone who will be responsible for it
- Who is the attacker? Hackers, governments, civil litigants
- Read Beyond Fear; Best practices for Online Service Providers
- Have a clear data retention policy – what do you collect, what's the minimum you need to fulfill mission. Data retention schedule, eg client files destroyed in one year – otherwise will just keep accumulating – risk of disclosure gets higher
- Keep track of what records your computer is keeping on you. By default, logs what you did online. Don’t use your computers to log your passwords.
- When you delete – really delete, really destroy (shred with a crosscut). Shred your discs.
- Cipher.exe in XP – overwrites data with random space repeatedly
- Darik's Boot and Nuke
- If you keep stuff, protect it.
- Should not run anything less than XP – Microsoft is not patching the old software anymore.
- Avoid MS Office and Outlook – they're the most targeted, and well known by attackers; Most frequent source of security problems
- Use Thunderbird mail, Firefox instead of Explorer, Open Office
- Efs – encrypting file system – you can encrypt your entire disk
- Access – each individual should have login and pw; log out after x minutes. Different passwords for different assets.
- Random passwords – numbers and letters, as long as possible, not anywhere near the assets
- Password safe – encrypts all passwords
- Don’t use wireless – if you do, use only wep. Very easy to crack standard encryption.
- Use pgp or gnu privacy guard for
- Don’t keep it if you don’t need
- Encrypt your data
- Practice good password hygiene
- Clear browser logs
Link to other links:
Some organizations that may be useful, (not vetted recently):
- Summit Collaborative
- ePhilanthropy Foundation
- Groundspring.org – Affordable internet fundraising, email and advocacy for nonprofits
- Net Squared
- Net Squared in Action
- Social Tech Forum
- Tech Underground - technology help for progressive nonprofits
- TechSoup.org – The Technology Place for Nonprofits
- The Digital Divide Network